MRKTL 2001 Principles of Marketing Final Course Project

Lebanese University          Faculty of Economics  & Business Administration 1st Branch

                                                                                                                                                        

MRKTL 2001 Principles of Marketing

Final Course Project

Spring 2013-2014

Choose a high level involvement product. State its specific brand name and answer the following questions:

1-    Explain which kind of needs the chosen brand name product satisfy (Maslow).

2-    As people differs greatly in their readiness to try new products, classify to which group the adopted consumer of your chosen brand name product belong?

3-    Discuss the type of the buying decision behavior your chosen brand name product falls into

4-    Discuss the consumers profile (characteristics) adopting your chosen brand name (market segment)

5-    Explain your perceptual map and the positioning strategy of the product.

6-    Explain the three levels of the product

7-    Discuss the current life cycle stage of your chosen brand name product; analyse the characteristics of that stage and its marketing implications

8-    Discuss the product mix of the company producing your chosen product

9-    Discuss brand development strategy; which brand strategy you think that the producer of your chosen brand name product follows? Comment on the choice.

10- What are the price objective and strategies of your chosen brand name product apply

11- Discuss the buyer-readiness stage of the target audiences your chosen brand name product.

12- Identify the possible target audiences, the communication objective and the promotion strategy the producer your chosen brand name product apply?

13- Discuss the distribution Channel level producer of your chosen brand name product apply? Which kind of distribution system does it apply?  And which distribution channel does it follow?

                                                                                                                                                                                                                                                                          GOOG LUCK