BMKTL 4005 E-marketing final course project

       I.              I.            Choose any e-commerce store front Website that you like (B2C or B2B). After revising what was discussed in the classroom and with deep reference to your text “principles of internet marketing”;  Discuss with deep analysis and critiques your chosen website marketing elements and tools used or supposed to be used in that web site with particular reference to :

1.      Briefly discuss and show:

        • The nature of the business of the website,

• The online services offered to the market and the characteristics of your   market segment. 

2.      Analyze the URL (domain name,..) & the Brand Name &/or Logo of your chosen e-business web site in addition to the Elements of that Brand

3.      Social Media and Social Networking Sites and its utilization as a Marketing vehicle

4.      Blogging as a part of its Marketing Strategy

5.      Web-Based Video as a Marketing Tool

6.      Wikis, RSS, Mashups, and Virtual Worlds

7.      Driving Traffic of that website or business

8.      Capturing and Keeping an Audience Keeping Visitors Interested, Engaged, and Coming Back

9.      Traffic Analysis and Measuring for Success Site Tracking: Breaking Down the Measurements

10.  One of the main e-business consumers’ concerns is how important for them to feel safe and secure when providing sensitive personal and credit card information. Which methods would you provide to your consumers to deal with this security issue?

11.  Research a blog campaign called “Walmarting Across America.” Describe the campaign, whether or not it was successful and why. Discuss how far you could learn from that blog for your campaign or website.

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