I.
I.
Choose any e-commerce store front Website that
you like (B2C or B2B). After revising what was discussed in the classroom and
with deep reference to your text “principles of internet marketing”; Discuss with deep analysis and critiques your
chosen website marketing elements and tools used or supposed to be used in that
web site with particular reference to :
1.
Briefly discuss and show:
• The nature of the business of the website,
• The online
services offered to the market and the characteristics of your market
segment.
2.
Analyze the URL (domain name,..) & the
Brand Name &/or Logo of your chosen e-business web site in addition to the Elements
of that Brand
3.
Social Media
and Social Networking Sites and its utilization as a Marketing vehicle
4.
Blogging as a part
of its Marketing Strategy
5.
Web-Based Video
as a Marketing Tool
6.
Wikis, RSS,
Mashups, and Virtual Worlds
7.
Driving Traffic
of that website or business
8.
Capturing and
Keeping an Audience Keeping Visitors Interested, Engaged, and Coming Back
9.
Traffic
Analysis and Measuring for Success Site Tracking: Breaking Down the
Measurements
10. One of the main
e-business consumers’ concerns is how important for them to feel safe and secure when
providing sensitive personal and credit card information. Which methods would
you provide to your consumers to deal with this security issue?
11. Research a blog
campaign called “Walmarting Across America.” Describe the campaign, whether or
not it was successful and why. Discuss how far you
could learn from that blog for your campaign
or website.
GOOD LUCK
