FINAL COURSE PROJECT MRKTL 4005 E-MARKETING SPRING 2016

Dear E-Marketing Lebanese University Students

Kindly form yourselves into groups of  THREE. Project presentation should start by THURSDAY 2nd of June 2016.
Reports of the presentation deadline submission, paper & email copy, is one academic day before your final exam date.

I.          Choose any e-commerce store front Website that you like (B2C or B2B). After revising what was discussed in the classroom and with deep reference to your text “principles of internet marketing”;  Discuss with deep analysis and critiques your chosen website marketing elements and tools used or supposed to be used in that web site with particular reference to :

1.      Briefly discuss and show:

—  The nature of the business of the website,

—  The product and or services offered for sale in your proposed website, and the characteristics of your   market segment. 

—  The online “augmented level of services” offered to consumers to enhance the experience.

2.      Analyze the URL (domain name,..) & the Brand Name &/or Logo of your chosen e-business web site in addition to the Elements of that Brand

3.      What do you suggest as a brand personality for the website? Identify your consumer’s personality reflected through your website brand. What do expect your consumer’s would tell you about your brand personality

4.      Social Media and Social Networking Sites and its utilization as a Marketing vehicle

5.      Blogging as a part of its Marketing Strategy

6.      Web-Based Video as a Marketing Tool

7.      Suppose you wanted you to build Wikis, RSS, Mashups, and Virtual Worlds for your website (if already don’t exist). How would you do it? What kind of usefulness would you expect from these application for your website?

8.      Driving Traffic of that website or business; Capturing and Keeping an Audience Keeping Visitors Interested, Engaged, and Coming Back

9.      Traffic Analysis and Measuring for Success Site Tracking: Breaking Down the Measurements

10.   One of the main e-business consumers’ concerns is how important for them to feel safe and secure when providing sensitive personal and credit card information. Which methods would you provide to your consumers to deal with this security issue?

11.   Research a blog campaign called “Walmarting Across America.” Describe the campaign, whether or not it was successful and why. Discuss how far you could learn from that blog for your campaign or website.

GOOD LUCKTop of Form

FINAL COURSE PROJECT PRESENTATION E-BUSINESS MGMTL 6003 SPRING 2016

Dear E-business students

Kindly form yourselves into groups of FOUR. Project presentation should start by Wednesday 1st of June 2016.
Reports of the presentation deadline submission, paper & email copy, is one academic day before your final exam date.
You are requested to choose one form only.

              E-BUSINNESS FINAL COURSE PROJECT

MGMTL 6003: SPRING 2016

1- Instead of creating a new e-business, choose a website of a well-known company (e-business). State the website model of your chosen company. Examine how the web site is designed to achieve their objectives.

You are requested to analyze the chosen website based on the following questions:

1. Briefly discuss and show on your web page:
1. The   company’s mission (reflects the business purpose),
2. The nature of the business,
3. The online services offered to the market and the characteristics of your market segment.

2. Define  for your chosen  e-business web site:
1. The URL of your chosen website (domain name,..)
2. The Brand Name and (or) Logo
3. E-Business transactions models (B2C,B2B,….)
4. E-Business model (example, show it in web page)

3. Briefly discuss how the e-business is planned to operate, as far as the following elements are concerned

                                          i.    legal issues (copy rights, trade marks & liability and customer information privacy)

                                        ii.    Electronic payment methods

                                       iii.    Tools used to Enhance the User Experience (zoom, magnifier,..)

                                       iv.    Web site design (proper background, color scheme and layout of your home page for your web page, …)       

4.  Describe the relevant marketing tools used to promote the site and encourage its usage; and discuss how these tools may increase consumer satisfaction.

5.  One of the tactics used to acquire customers and generate sales and business is to operate an affiliate program. Discuss what types of affiliate program your chosen company is targeting and what type are created?

6.  Briefly discuss the customer relationship management tools used in the site and evaluate their impact on increasing your loyalty.

7.  As far as e-business is concerned, safety, security, privacy, and accuracy are among the greatest concern.  Demonstrate that the chosen website is meeting your customer’s concerns.

2-  (   web site)

If you have an e-business idea, and you want to try to create your own business without needs of programing knowledge. You can benefit from some web sites that provide free templates and help, in order to create your own e-business.

We list below some examples of such web sites.

http://www.webs.com/

http://www.webstarts.com/

http://www.jimdo.com/create-a-small-business-website/

http://www.Homestead.com

http://www.Simplesite.com

http://www.Wix.com

http://www.websitebuilderexpert.com/free-ecommerce-website-templates/

and others

First, choose an e-business idea, and  define the products or services that you want to sell.

Second, you are requested to analyze and design the website based on the following questions:

1.         Briefly discuss and show on your web page:

a.    The   company’s mission (reflects the business purpose), 

b.    The online services offered to the market and the characteristics of your market segment.

2.         Define, as far as your chosen  e-business web site is concerned:

a.    The URL of your chosen website (domain name,..)

b.    The Brand Name and (or) Logo

c.    E-Business transactions models (B2C,B2B,….)

d.    E-Business model (example, show it in web page)

3.         Design your e-business web site to operate, as far as the following elements are concerned

i.      legal issues (copy rights, trade marks & liability and customer information privacy)

ii.     Electronic payment methods

iii.    Tools used to Enhance the User Experience (zoom, magnifier,..)

iv.   Web site design (proper background, color scheme and layout of your home page for your web page, …)

4.          Describe the relevant marketing tools used to promote your site and encourage its usage; and discuss how these tools may increase consumer satisfaction.

6.          Briefly discuss the customer relationship management tools used in your site and evaluate their impact on increasing your loyalty.

7.          As far as e-business is concerned, safety, security, privacy, and accuracy are among the greatest concern. What can you use in your web site to meet your customer’s concerns.