BMKTL 4005 final course project: II

BMKTL 4005 final course project:

1. Choose any e-commerce Website that you like. After the approval of your course instructor to that website, Assume that you have been asked to design an e-marketing campaign for them.

1.      Briefly discuss and show on your web page:
   a.   The nature of the business,
   b.   The online services offered to the market and the characteristics of your market segment.
2.      Analyze the URL (domain name,..) & the Brand Name &/or Logo of your chosen e-business
         web site.
3.      Visit YouTube, MySpace, and Yahoo. On each site, find a way that companies are using
         those sites to   promote their brands. Analyze how that would be helpful to your assigned
        website.

4.   Social networking sites require significant marketing and programming capabilities. As an e-
      marketer, how valuable do you think it is to understand the marketing capabilities behind the
       sites to promote your website?

5.  Research a blog campaign called “Walmarting Across America.” Describe the campaign, 
     whether or not it was successful and why. Discuss how far you could learn from that blog for 
     your campaign or website.

6.  Find a B2B or B2C Web site that uses video. Briefly describe the company and the site, how 
    the videos are used, and how they improve user experience. Specify which video software (.fl v, 
    .mov, or .wmv) would you use (if it does not already exist) for your website.

7.  Suppose you wanted you to build a wiki for your website (if already does not exist). How would 
     you do it? What languages or software would you need? What kind of usefulness would you  
    expect from that wiki for your website?

8.  Should the website involve mashup, if not, should you create a functional mashup, discuss how 
     your mashup could benefit users or it would have any value to a marketer?

9.  Discuss how your RSS feed could benefit your users or it would have any value to your 
     website?

10. Taglines help you form an immediate association between a brand and an idea. Below are 
      taglines from famous brands:
     • We Bring Good Things to Life
     • I’m Lovin’ It
    a. Create a tagline associated to your brand. What do the taglines say about the brand?
    b. what do you perceive your brand’s promise to be? Unique selling proposition?

11. Which techniques would you use to rely less on direct sales which might further enhance your 
      website brand?

12. What is the brand personality of your website? Identify your consumer’s personality reflected 
      through your website brand. What do expect your consumer’s would tell you about your brand 
      personality

13. One of the main e-business consumers’ concerns is how important for them to feel safe and 
     secure when providing sensitive personal and credit card information. Which methods would  
     you provide to your consumers to deal with this security issue?

14. Discuss the steps you may take to keep users coming back to your website.

15. Describe the statistics that would be most helpful in knowing whether or not each goal was 
      achieved.

16. Discuss the tracking program (s) would you use to analyze the consumers traffic of your 
      website, and analyze the prospective benefits from the program

                                                                           Good luck