E-Marketing final PROJECT
2012-2013
You have to choose either question I or II:
I.
Create an e-marketing campaign for
an e-commerce website of a specific subject, product or new business.
1.
Briefly
discuss and show on your web page:
- The
nature of the business,
- The
online services offered to the market and the characteristics of your
market segment.
2.
Analyze the URL (domain name,..) & the Brand Name &/or Logo of your
chosen e-business web site.
3.
Design of
proper background, color scheme and layout of home page for your web page; usage of marquee, flash text,
images and video,……
4.
Identify you consider your target
audience. Regardless to the available budget, which marketing
methods do you think would be most effective in reaching the site’s target
audience?
5.
Detail your
marketing plan. Make sure you provide sound rationale for your choices, including
the site’s perceived market demographic.
6.
Analyze all
e-marketing tools available for that website or used/to be used in your
marketing campaign (Facebook, Twitter, LinkedIn, blog,
video marketing, page link, vlog online ad etc…or others). Find a sample of a print ad, banner ad, and public relations for the
established company. Discuss how these tools may enhance your consumer
satisfaction.
7.
Describe the steps you have taken to retain your visitors.
a. Which
methods work?
b.
Which methods you think wouldn’t
work as well?
c.
What recommendations would you make for increasing repeat visits?
8.
Describe the statistics that would be most helpful in knowing
whether or not the goal of your marketing was achieved. Use the information on
Google Analytics as a basis for your discussion.
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