Final Principles of Marketing Course Project

Lebanese University          Faculty of Economics  & Business Administration 1st Branch

                                                                                                                                                        

MRKTL 2001 Principles of Marketing

Final Course Project

Spring 2014-2015

Choose a high level involvement product. State its specific brand name, identify the need it satisfy, the mission statement of its company and answer the following questions:

1-      Discuss the type of the buying decision behavior your chosen brand name product falls into

2-      As people differs greatly in their readiness to try new products, classify to which group the adopted consumer of your chosen brand name product belong?

3-      Discuss the consumers profile (characteristics) adopting your chosen brand name (market segment)

4-      Explain your perceptual map and the positioning strategy of the product.

5-      Discuss the current life cycle stage of your chosen brand name product; analyze the characteristics of that stage and its marketing implications

6-      Discuss brand development strategy; which brand strategy you think that the producer of your chosen brand name product follows? Comment on the choice.

7-      What are the price objective and strategies of your chosen brand name product apply

8-      Discuss the buyer-readiness stage of the target audiences your chosen brand name product.

9-      Identify the possible target audiences, the communication objective and the promotion strategy the producer your chosen brand name product apply?

10-   Discuss the distribution Channel level, the producer of your chosen brand name product apply? Which kind of distribution system does it apply? And which distribution channel does it follow?

                                                                                                                     GOOG LUCK