Lebanese University
Faculty of Economics
& Business Administration
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MRKTL 2001 Principles of Marketing
Final Course Project
Spring 2014-2015
Choose a high level
involvement product. State its specific brand name, identify the need it
satisfy, the mission statement of its company and answer the following
questions:
1-
Discuss
the type of the buying decision behavior your chosen brand name product falls
into
2-
As people
differs greatly in their readiness to try new products, classify to which group
the adopted consumer of your chosen brand name product belong?
3- Discuss the consumers profile
(characteristics) adopting your chosen brand name (market segment)
4- Explain your perceptual map and the
positioning strategy of the product.
5- Discuss the current life cycle stage of your
chosen brand name product; analyze the characteristics
of that
stage and its marketing implications
6- Discuss brand development strategy; which
brand strategy you think that the producer of your chosen brand name product
follows? Comment on the choice.
7- What are the price objective and strategies
of your chosen brand name product apply
8- Discuss the buyer-readiness stage of the
target audiences your chosen brand name product.
9- Identify the possible target audiences,
the communication objective and the promotion strategy the producer your chosen
brand name product apply?
10- Discuss the distribution Channel level,
the producer of your chosen brand name product apply? Which kind of distribution
system does it apply? And which distribution channel does it follow?
GOOG LUCK
