Dear Principle of Marketing Students

Kindly note that ONLY the following chapter are requested for the Midterm exam:

1- Marketing and Customer Value

2-Marketing Strategy

3-Marketing Environment

4-Consumer Markets and Consumer Buyer Behavior

As you are fully aware, the Midterm exam for Principle of Marketing course will take place on Saturday 03rd May 2014
The exam is for ONE hour, and constitute of 6 MC questions, 4 T/F questions and 6 short essay questions.

I wish every student a good luck
Regards